The Manifest V3 version of Adblock Plus will be available this Spring (before June 2024, as that is the time Google advises extension developers to complete the migration by). The below post has been updated to reflect the most recent information about the migration. Read on for more information about what this change means for you!
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Our mission is to block all ads, pop-ups, and distractions so you can focus on a stress-free internet experience. We spend thousands of hours each year ensuring that Adblock Plus works in the web browsers our users rely on: specifically Google Chrome, Apple’s Safari browser, Microsoft’s Edge browser, and Mozilla’s Firefox browser.
Usually this work happens behind the scenes, with little fanfare. Occasionally, however, we need to make substantial changes to ensure Adblock Plus keeps up with the browser ecosystem. We’re on the cusp of one such change, which is the result of changes Google is making to how browser extensions work in Chrome. Called Manifest V3, the name refers to a new version of Google’s browser extension platform. This evolution of the browser ecosystem will change how all browser extensions work, and bring some challenges along with it.
According to Google, Manifest V3 will introduce stricter permissions and restrictions meant to keep users safe from past security vulnerabilities and invasive data collection. The intention is to make it harder for malicious browser extensions to hurt internet users since malicious activity will be easier to detect. To accomplish this, Google is changing the way communication is managed between extensions and web pages. This has the potential to impact users of any type of extension as it places more limitations on the extensions themselves. That’s why we’ve been working diligently to adapt to these changes.
Our goal is to navigate all of these changes so that you never notice a difference in the high-quality ad blocking you’ve come to expect from us. Some eagle-eyed users may notice a few changes, and we wanted to take this opportunity to highlight a bit of the unglamorous—but vitally important—work our team is doing behind the scenes to ensure Adblock Plus works seamlessly for you now and in the future.
While the specific rollout plan for Manifest V3 is still being finalized, we know that starting in 2024 all browser extensions will need to be updated to meet new browser requirements. Our goal is to make this process completely seamless for you, you may notice some changes going forward. We’ve highlighted these changes below:
Filter List Availability
Adblock Plus, like all ad blockers, relies on predefined rules to know what to block and hide on the web pages you visit. These rules are collected into lists, also called, “filter lists.”
When you think of filter lists, it helps to think of a coffee filter. Coffee filters trap coffee grounds while letting the liquid coffee flow through. Ad blocking filter lists do the same thing, only they let the content you want to see flow through to your browser while keeping annoying ads away.
With Manifest V3, Adblock Plus is required to limit how many filter lists we have available to users. We’ll have the ability to offer up to 100 pre-installed filter lists that you can turn on and off depending on your preferences. From these available filter lists, users will be able to choose 50 that they can keep turned on at any given time.
We’re working to ensure that popular filter lists our users love are supported by us, and that any updates to these lists are brought to you by frequent new releases of the extension. This does mean that initially, our users will no longer be able to subscribe to any filter lists outside of what is provided in the extension. We will work to preserve the custom filter list data of those who are currently using third-party filter lists and reinstate their settings once support for these lists is available again.
A Change to How We Address Ad Circumvention
Currently, our filter lists are updated automatically—often multiple times a day. So if you see an ad that has managed to get around the ad blocking filter, it’s typically taken care of right away because of these updates. Manifest V3 has made it so that we’ll no longer be able to do these types of updates in the same way.
Thankfully, our developers created a solution called “differential filter list updates.” This feature allows them to ensure that filter lists are still kept up-to-date in between official releases. Users likely won’t notice a difference in ad blocking quality.
Keep an eye out for news from us, as we’ll let you know when the official release for the Manifest V3 version of the Adblock Plus extension happens. We’ll make sure to announce it on this blog and our social media channels.
Of course, we’ll always be working to iterate and improve Adblock Plus, and we remain dedicated to providing everyone with a distraction-free and worry-free internet experience. We plan on bringing even more value to our products this year!
We’ll also continue to advocate for improvement to the Manifest V3 platform for our users and the extension community as a whole. In the meantime, if you have any questions for our team, feel free to reach out to us at support@adblockplus.org.
]]>Thankfully, cookie banners aren’t inescapable. With our newest Adblock Plus Premium feature, you can now block annoying cookie banners across the web. All you have to do is head to our Premium enrollment page to block cookies today.
Other cookies are used by advertisers to develop profiles of their users. Most often this information includes a user’s age, location, shopping habits, and other online behavior. These are often third-party cookies that belong to one of the website’s monetization partners. Third party cookies can be used across multiple websites and track your behavior almost anywhere you go.
Unfortunately, cookie banners have become so prolific that many users find them annoying enough to simply close them as quickly as possible, often accepting the very tracking the GDPR hoped users would have more autonomy over. Cookie banners themselves have also evolved over the last few years. They can now be optimized in a way that makes it more likely that users accept all the cookies on a site, therefore ensuring that users can be tracked.
You’re now blocking cookie banners as you browse! When you turn on this feature, you acknowledge that it hides tracking consent requests. By default, we block third-party trackers, though not first party trackers, which are exclusive to the website you may visit and important for your user experience.
You can now enjoy a seamless browsing experience with fewer interruptions and less tracking from advertisers when you block cookie banners with Adblock Plus Premium. Get started today by heading to accounts.adblockplus.org/block-cookie-banners from the browser of your choice. And of course, we’re here to assist you with any questions at support@adblockplus.org.
]]>When you use an ad blocker for Firefox like Adblock Plus, you’re able to block pop-ups and other intrusive ads when you browse the web. The best part is that once you install our extension, this ad blocking begins immediately! You can simply set up the extension and forget about it.
To block ads, all you have to do is head to adblockplus.org from your Firefox browser and get started with the extension.
You can also block invasive ad trackers when you use Adblock Plus. Ad trackers are used by advertisers to collect your personal information as you browse the web. That includes information like your age, location, career, browsing history, search history, and more. Adblock Plus can block most of these third-party trackers as you browse.
To prevent unwanted tracking:Many intrusive ads can be vehicles for malware. Malware is malicious software designed to sneak onto your computer to steal data and/or damage your device. When you use Adblock Plus, you reduce the chances that you encounter these malicious ads across the web. And who doesn’t love a safer internet experience?
We believe that the internet is an ecosystem made healthy by balance. And that balance means a way for users, advertisers, and publishers to coexist in harmony. That’s why we offer our users the ability to support the content creators that they love. After all, many content creators depend on ad revenue to survive. When you use Adblock Plus, you can add your favorite sites to your allowlist. This makes it so that you will see ads on the sites you choose while blocking them everywhere else you browse.
To add a site to your allowlist:Going forward, any time you visit a site on your allowlist, Adblock Plus will allow ads on that site specifically. If you change your mind, remove the site from the list and you’ll be blocking ads again.
We all know that there are more than just pop-ups and intrusive ads across the web. There are plenty of other distractions, too! That’s why we’ve created Adblock Plus Premium — a way to enjoy enhanced pop-up blocking. With Adblock Plus Premium, our ultimate goal is to bring you features that will allow you to further take control of your internet experience and browse the web the way you want to.
When you upgrade to Adblock Plus Premium, you’ll be able to:An ad blocker for Firefox puts more control in the hands of users when it comes to browsing the web. With Adblock Plus for Firefox, you can block ads, block trackers, reduce malicious ads, and support the content creators you love. And if you choose to upgrade to Adblock Plus Premium, you can block even more distractions for a better web experience. Interested in trying us out? Simply go to adblockplus.org to get started. If you have any questions, feel welcome to shoot our support team a message at support@adblockplus.org.
]]>We released a fix to the newest version of the Adblock Plus extension yesterday. The updated version of Adblock Plus is available in all extension stores. As soon as users update Adblock Plus, any slowdown caused by this bug will be resolved.
For users that have automatic updates turned on (which is the default setting), your extension will automatically update as soon as it can. For those who intentionally have this setting turned off, you can manually update Adblock Plus by visiting the appropriate web store and reinstalling the extension.
We are always on the lookout for bugs and other ways we can improve the ad blocking functionality of our extension. And in this instance, we’re proud of our team coming together and quickly resolving this bug. We appreciate your support as we moved rapidly to fix this issue. Thank you for your understanding!
If you have any questions or need assistance with anything, our support team is always happy to help. Check out our Help Desk or feel welcome to shoot us an email at support@adblockplus.org.
]]>If you’re new to the world of ad blocking, you might be wondering what exactly an ad blocker extension is. So let’s dive in!
Browser extensions are software programs that you download and install to the browser of your choice. These extensions then add functionality and features to your browser. Different extensions can do different things. For instance, Adblock Plus is an ad blocker extension. That means we block pop-ups and other intrusive ads as you browse the web. There are millions of browser extensions all doing different things like helping with productivity, online shopping, and more.
Adblock Plus uses filter lists, which are a collection of predefined rules that tell us what to remove and hide on the web pages you visit. They are rules that filter out intrusive advertising, leaving only the content you want to see on the page.
Ad trackers are used by advertisers to track your personal information as you browse the web. They collect data about your identity, hobbies, browsing habits, and shopping habits. All of this information is then used to create a marketing profile about you so that you are targeted with ads you’re more likely to click on.
While targeted advertising can be handy, it can also feel invasive for some folks. With Adblock Plus, you can block most of these third-party trackers if you choose.
To prevent unwanted tracking:Adblock Plus can also block other distractions when you sign up for Adblock Plus Premium. With Premium, you can enjoy an even better internet experience without distractions like floating videos that follow you as you browse, newsletter requests, survey requests, and allow-site notifications. You can also block those pesky cookie consent pop-ups while you browse. That means we’ll hide the pop-ups informing you about cookie usage on websites. And instead, we’ll automatically reject any cookies that we can on your behalf, only accepting those that are
functional to a site.
While intrusive advertising feels unavoidable on the web, the truth is it’s not! All you need is an ad blocker extension like Adblock Plus. To get started, simply head to adblockplus.org from your browser.
Need help? Check out our Help Center or reach out to us at support@adblockplus.org. We’re happy to assist you!
]]>Regular Price for Premium: $20 for 1-year (or $1.66/month)
Holiday Price for Premium: Just $10 for 1-year (or $.83/month)
Simply head to our discount page to automatically use the code SAVE50 at checkout. The 50% discount applies to one year of your yearly subscription. After this year, your subscription will renew at the regular price.
Floating videos that follow you as you browse? Newsletter sign up requests? Survey requests? These distractions are endlessly plaguing users as they browse the web, keeping them from focusing on what really matters — the content they want to see.
When you use Adblock Plus Premium, you have access to enhanced pop-up blocking and can say goodbye to these pesky pop-ups. Not to mention, you’re also able to hide cookie consent pop-ups, too! We’ll automatically reject any cookies that we can on your behalf, only accepting those that are functional for the website.
Many folks are doing their gift shopping online these days, and Adblock Plus Premium can give internet users a better experience. When online shopping with a subscription to Premium, you can:
Get started with Adblock Plus Premium today! Just head to our discount page to automatically use code SAVE50 to get 50% off regular price. This deal is available for a limited time from now through December 15th, 2023.
Have questions for our team? Reach out to us at support@adblockplus.org. We’d be delighted to help.
Wishing you all a happy holiday season!
]]>1. Which is the worst part of online advertising?
a. The constant distractions like pop-ups, pop-unders, and banner ads. Ads are everywhere, and I can’t get a break!
b. Ad tracking. It irks me how much of my personal data advertisers use to show me ads and get me to purchase from them.
c. How do I pick between the above choices? They’re both awful!
2. When you dream of an ideal internet, it looks like…
a. A place where you can browse without advertisers constantly enticing you to spend your money. I just want to focus on what matters to me — not to them.
b. A place where I feel safe and secure. Online privacy is incredibly important and I would love an internet without third-party hackers, snoops, and invasive data collection.
c. Both of the above choices. (Really – how am I supposed to choose?)
3. Which word appeals to you the most?
a. Focus
b. Privacy
c. Control
4. If you could eliminate one thing from the internet, what would it be?
a. Floating videos that follow you as you browse.
b. Ad tracking and personal data collection.
c. The lack of control I have over how I experience the web.
5. If you had one magic power, what would it be?
a. Freezing time. I’d love more time to focus and get things done in a day.
b. Invisibility. Going by unnoticed whenever I want? Count me in!
c. Only one power? Since we’re dreaming here, I choose both.
Mostly As – Distraction Despiser
You hate unnecessary distractions while browsing the web (and probably in real life, too). And you agree wholeheartedly that pop-ups are one of the worst forms of advertising ever created. All you want to do is focus on the content you actually want to see when you’re online – whether that’s when you’re reading the latest news or streaming video. You dream of a seamless, uninterrupted browsing experience.
Thankfully, with Adblock Plus, you can block pop-ups and other annoying ads as you browse the web. That means you get to focus on what matters most to you, rather than spending time looking for a way to close pesky pop-ups or clicking that “skip” button over and over. The best part is that Adblock Plus begins blocking ads the moment you install the extension!
If you’re really serious about getting rid of distractions on the web, you might want to give Adblock Plus Premium a try. Upgrading to Premium means you can block more than just ads. That means saying goodbye to annoyances like floating videos, newsletter pop-ups, survey requests, and site notifications. You can also block cookie consent pop-ups that ask you whether or not you accept a site’s cookies.
Mostly Bs – Privacy Protector
One of your biggest concerns about browsing the web is online privacy. You’re careful about what kind of personal information you share on social media and other websites. And the thought of advertisers buying and selling your data makes you uncomfortable, especially since you feel like you don’t often have a say in who is purchasing what information about you. While you understand the convenience of personalized ads, you’d really just prefer generic ones that don’t use your data to target you. In fact, you may be one of the 61% of users who are open to non-intrusive advertising, 75% of whom are OK with those types of ads so long as they can control what personal information is shared.
With Adblock Plus, you can block invasive ad trackers, which are used by advertisers to collect your personal information as you browse the web. That includes information like your age, location, career, browsing history, search history, and more. Adblock Plus can block most of these third-party trackers as you browse.
Mostly Cs – Browser Boss
Blocking annoying distractions? Saying goodbye to trackers? You want it all, Browser Boss! You’d like to have as much control over your browsing experience as possible. With the Adblock Plus extension, you can have it all. We put you in control by allowing you to block annoying ads, block trackers, and support the content creators you love with our allowlisting feature. You can even customize the web further when you block elements of a page that you don’t want to see (even if they aren’t ads).
Whether you’re a Distraction Despiser, Privacy Protector, or Browser Boss, using an ad blocker like Adblock Plus will allow you to take more control over your internet experience. Block ads and trackers, and shape your internet experience into what you want it to be!
Interested in giving Adblock Plus a try? Get started by visiting adblockplus.org from the browser of your choice. You’re also always welcome to reach out to our support team at support@adblockplus.org if you have any questions.
]]>Adblock Plus is a free ad blocker extension that has been around since 2006, making us one of the original ad blockers. We have blocked hundreds of millions of ads since then while serving more than 60 million users.
What sets Adblock Plus apart from many other ad blockers is that we believe in a fair, user-centric internet for everyone. And we know that means having a healthy, balanced ecosystem between users, publishers, and advertisers. That’s why we include features that empower our users to support content creators like allowlisting and participation in Acceptable Ads.
The internet is a place full of intrusive advertising and privacy concerns. Thankfully, with the help of Adblock Plus, you can take more control over your web experience and say goodbye to distractions.
We’re all too familiar with browsing the web and coming across annoying ads. Whether they’re pop-ups that cover your entire screen or flashy ads that appear as you scroll, we can all agree that these ads make for a worse internet experience.
With Adblock Plus, you can block annoying ads from the moment you install our extension.
All you have to do is head to adblockplus.org from the browser of your choice to get started, and you’ll say goodbye to those pesky ads immediately.
Adblock Plus also helps make browsing the web safer. That’s because intrusive ads can sometimes contain malware, which is software meant to harm your device and/or collect personal information about you for hackers. Blocking these ads means reducing your chances of running into malware as you browse.
Have you ever noticed online ads for things you’ve just searched? That’s thanks to ad tracking. Online advertisers often use trackers to collect personal data about internet users. This includes information like browsing and search history, age, location, interests, and more. All of this data is then used to target you with ads you’re more likely to click on and purchase from.
Ad tracking isn’t inherently bad. In fact, it can be incredibly useful for finding the perfect product you didn’t even know you needed. However, some internet users are simply uncomfortable with the amount of information advertisers collect about them as well as the lack of control they have over what’s collected.
With Adblock Plus, you can block many of the trackers that third-party advertisers use to collect your data. Once you’ve installed the extension, simply follow these steps:
We at Adblock Plus believe it’s crucial to be a part of the conversation around what a fair internet looks like as the web evolves. Many publishers and content creators depend on ad revenue to survive, and users have the right to a distraction-free and respectful web experience.
We feel users should have the option of supporting content creators they love. That’s why when you use Adblock Plus, you’re able to add specific websites to your own personal allowlist.
To add a site to your allowlist:Any time you visit a site on your allowlist, Adblock Plus will allow ads on that site and continue to block ads everywhere else. Change your mind about a specific site? You can add and remove sites from the allowlist as you please.
Interested in giving the internet’s original ad blocker a try? Simply head to adblockplus.org from your browser to get started. And if you have any questions for our team, feel welcome to reach out to us at support@adblockplus.org. We’re here for you!
]]>Regular Price for Premium: $20 for 1 year (or $1.66/month)
Black Friday Price for Premium: Just $10 for 1 year (or $.83/month)
Simply head to our discount page to automatically use the code SAVE50 at checkout. The 50% discount applies to one year of your yearly subscription. After this year, your subscription will renew at the regular price.
With Adblock Plus Premium, you can enjoy a more distraction-free web. Adblock Plus Premium blocks more than just ads so that you can browse the web the way you want to. Thanks to our Distraction Control feature, you can block intrusive distractions like floating videos that follow you around, newsletter pop-ups, survey requests, and more. You can also hide those annoying cookie consent pop-ups that appear on most websites. With Premium, we’ll automatically reject any cookies that we can on your behalf, only accepting those that are functional for the website.
Ready to experience a better internet? Get started today and make the most out of the year’s biggest online shopping season. This deal is available for a limited time November 24, 2023 – December 3, 2023. Subscribe now and save 50%! Head to our discount page to automatically use the promo code SAVE50 at checkout.
And of course, if you have any questions, you’re welcome to reach out to our support team at support@adblockplus.org. We’re always here to help!
]]>That’s because with Adblock Plus Premium, you’ll be able to avoid distractions and focus on finding the best deals. You can even avoid pesky cookie notices as you browse! And you can enjoy faster page load times to snag the hottest deals quickly.
The best part is that you’ll be able to enjoy the benefits of Adblock Plus Premium long past the holidays with your yearly subscription.
As the internet evolves, so do the types of distractions users must endure as they browse. With Adblock Plus Premium, you’re able to block more than just pop-ups and other intrusive ads. You’re also able to block floating videos, newsletter pop-ups, survey requests, and those pesky “allow site” notifications that plague the web.
Adblock Plus Premium also gives you the ability to block cookie consent pop-ups! You can hide those pop-ups informing you about cookie usage on websites. And we’ll automatically reject any cookies that we can on your behalf, only accepting those that are functional for the website.
If you’re interested in giving Adblock Plus Premium a try, then sign up for our discounted yearly bundle on Black Friday. You’ll get access to a better internet experience for half the price than usual! We’ll be posting our promo code and link to the discount next week, so keep an eye out.
In the meantime, if you have any questions we can help with, we’re here for you. Simply send us an email at support@adblockplus.org.
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