Let’s not f*!@ up mobile: prudence on the small screens · 8 days ago by Ben Williams

A New York Times piece about ad blocking had the following quote this week: “for better ads tomorrow, block ads today.” As ad spend shifts toward mobile it may actually be the newish notoriety of ad blocking, which could push online advertising away from Banner Ads 2.0 and towards something better on our mobile devices.

Read more Comment [3]

Ad blockers rising = innovation happening · 17 days ago by Ben Williams

The newest PageFair and Adobe ad blocking report entitled The cost of ad blocking came out yesterday. This is just another piece of evidence showing the permanence of ad blocking, even and especially as it moves toward mobile, and its role as a disruptive innovator.

Read more Comment [1]

Getting rid of the vampire-zombies · 21 days ago by Ben Williams

Ad blocking is changing the Internet. A recent study demonstrates another reason that people block annoying ads, and why ad blockers will have a solid spot in the evolving Internet. In other news, Adblock Browser for Android is almost out of beta, Adblock Browser for iOS will be done in about a month and we’ll be developing an app for iOS.

Read more Comment [8]

With new Firefox version, mass ABP-installation now available on all major browsers · 31 days ago by Ben Williams

Among a host of other improvements, Adblock Plus for Firefox 2.6.10 will allow IT administrators of large networks like companies or school systems to seamlessly deploy Adblock Plus across their entire network …. Plus a whole lot of other upgrades and improvements on the browser where it all started.

Read more Comment [5]

University students validate LSD Project · 51 days ago by Ben Williams

Simon Fraser University conducted a study to test how efficient Adblock Plus is. They found that it significantly reduced network data usage, something that has direct implications for IT admins on large networks (like companies and universities) interested in our new Adblock Plus for Administrators feature.

Read more Comment [5]

Major Adblock Plus update for Chrome includes feature for mass installation on big networks · 73 days ago by Ben Williams

Adblock Plus today released version 1.9 for Chrome, Opera and Safari. This is the first update in around three months, and it includes improvements to performance and a new feature for IT admins that will make it significantly easier to deploy Adblock Plus across very large networks.

Read more Comment [2]

New role · 79 days ago by Felix Dahlke

As Wladimir has just announced, I’m taking over as Chief Technology Officer of Eyeo, the company behind Adblock Plus.

My first Adblock Plus patch has landed a little more than three years ago. I’ve joined Eyeo back when it was just a handful of people working on Adblock Plus for Firefox and new ports for Chrome and Android. I’ve worked on those projects, as well as on scaling and open sourcing our infrastructure, libadblockplus, a native wrapper around the Adblock Plus code, and Adblock Plus for Internet Explorer. By now I’ve contributed to pretty much all of our projects, wherever I felt my time was best spent. Lately I’ve been spending a lot of time on Adblock Browser for Android, our new mobile browser based on Firefox.

Read more Comment

Changing roles · 79 days ago by Wladimir Palant

I’ve been the CTO of Eyeo since we founded it four years ago to put the Adblock Plus project on a more solid basis. This made sense, after all I created the Adblock Plus project and had been solely responsible for all things technical for five years. However, as the development team has been growing it became obvious that I’m not the best person to do this job. So, as of now I’m just a developer on the team and the new CTO is my colleague Felix Dahlke (fhd). This sounds like a bigger change than it really is, so I’ll try to answer all questions in advance.

Read more Comment


Content blocking in Safari 9 and iOS 9: good news? Or the death knell of ad blocking on Safari? · 79 days ago by Sebastian Noack

Apple recently announced a new mechanism for Safari and iOS extensions to block content. In short, either this new API will improve Adblock Plus performance on Safari or it will force us to rely upon an inferior blocking format that would essentially kill ad blocking on Safari.

Read more Comment [10]


Another court, another (obvious) win for ad blocking ... and Acceptable Ads too · 93 days ago by Ben Williams

Ad blocking has again been found 100 percent legal, this time according to a Munich regional court which also legitimated our Acceptable Ads initiative. (Just like last time) a group of massive publishers took us to court, and just like last time the court said, “uh, no.”

Read more Comment [8]