Adblock Plus opens Berlin office; Ex-Wunderlist CFO Steffen Kiedel joins team · 4 days ago by Ben Williams

We’re pleased to announce that Adblock Plus will be opening a second office in Berlin starting this March. In addition, we’ve hired former Wunderlist CFO Steffen Kiedel to join our team. Steffen will take over as CFO and head of the Berlin office.

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Adblock Plus now available for Samsung devices · 7 days ago by Job Plas

Samsung, the world’s largest mobile hardware manufacturer, today introduced content blocking functionality in the default Samsung Browser for all their devices.

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Decadblock: Adblock Plus turns 10 · 16 days ago by Ben Williams

Adblock Plus turned 10 years old this week! Celebrate the “decadblock” by reading about how Wladimir wrote the first Adblock Plus code from the original adblocker code, how Till met Wladimir and, oh yeah … how we’ve got something to celebrate after these 10 years: a half billion downloads!

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IAB dis-invites us, disses compromise and buries dissent · 24 days ago by Ben Williams

Last year we sent someone to the Interactive Advertising Bureau’s (IAB) Leadership Conference. Even if we don’t always agree, it was a constructive event. Well, we wanted to go this year too. But after buying a ticket, booking a flight and reserving a room, we got, ahem, dis-invited. It left us a bit confused: how can the IAB top brass still think ad blocking will just go away? Why are their heads so firmly entrenched in the sand?

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Acceptable Ads evolves, transparency too · 54 days ago by Job Plas

Today, we are announcing updates to the Acceptable Ads criteria while keeping the core values. The idea is to make Acceptable Ads easier to understand, even if you don’t have a background in ads, while providing a perfect starting point for the Acceptable Ads Committee which will take over in 2016. Finally, transparency is critical for us so we are releasing more public information on how we monetize with Acceptable Ads.

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Global research study of ad formats confirms what you already knew: disruptive ads don’t work · 60 days ago by Ben Williams

We just commissioned a survey with Ipsos, the market research firm, which asked over 5,000 users in three countries what they thought about 13 different type of ad. The results were not surprising: people don’t like ads that are big, blinking and intrusive; whereas more subtle formats are not perceived as disruptive.

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#CampDavid NYC · 88 days ago by Ben Williams

Last Tuesday in New York we hosted #CampDavid NYC, a meeting of publishers, advertisers, journalists, nonprofits and tech groups to help us formulate our newly announced Acceptable Ads ‘board’. The first thing they said was, “don’t call it board.” For our part, we just did a whole lot of listening …

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Smells like censorship, Big Brother · 107 days ago by Ben Williams started blocking users of ad blocking technology recently. We basically said, OK, that’s your right. In the meantime there were discussions in our forum about a way to counter the Bild blockade — these were basically users and forum moderators discussing how they could build a filter, quite independent of ABP or any other affiliation. Just users. Just free speech at its finest. Well, Bild’s publisher asked us to take those discussions down, we declined and just this evening we received a court order forcing us to take them down.

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From the Manifesto to the Acceptable Ads Board · 129 days ago by Ben Williams

When we wrote the Acceptable Ads Manifesto last year, we were already thinking about how we might improve the Acceptable Ads initiative while stepping back from it as a company. Today, we’re happy to say that we’ve decided to commit to an idea we had long ago: an independent board made up of representatives for users, advertisers and publishers to assume complete control of Acceptable Ads.

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Adblock Plus for iOS is finally here! Pssst, it's free! · 131 days ago by Ben Williams

You know the only good thing about best thing about submitting to Apple’s App Store? When you’re done submitting and actually on the App Store! Like we are now: Adblock Plus for iOS made it through this morning, meaning you can block annoying ads automatically on your iPhone or iPad — and for exactly 0 dollars.

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