Adblock Plus integrated into Maxthon browser · 2015-02-11 09:43 by Job Plas
We are very happy to announce that Adblock Plus and Maxthon have entered a long-term commitment and partnership, the centerpiece of which will be Adblock Plus directly integrated into Maxthon. Adblock Plus, the world’s most popular adblocker, and Maxthon Cloud Browser, known for its superior speed and high performance, have teamed up to bring Adblock Plus to Maxthon browsers. The end result? The first browser that blocks ads right out of the box.
Over the last months, both companies worked hard on bringing Adblock Plus to Maxthon. And we’ve succeeded, innovating Adblock Plus from an extension to a deeply integrated feature of the Maxthon browser. For all users all over the world (except China), Adblock Plus will come enabled by default. In China, users can enable Adblock Plus in one click. This cooperation effectively removes annoying ads for millions of Maxthon users.
Today is also a big win for our Acceptable Ads initiative – where we unblock a few unobtrusive ad formats so publishers can still monetize the audience using Adblock Plus. By expanding the reach of Adblock Plus, we will be able to inspire the broken ad industry to move away from blinking banners, video ads, pop-ups and -unders and all other horrifying ad formats … and on to better ads.
Today we increased our leverage, today is a big win for the user.
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