And who comes to visit your web site? · 2008-08-07 01:49 by Wladimir Palant
I often see people complaining that the page impressions on their site don’t match their ad impressions. Apparently, a large percentage of their visitors (you see numbers like 50% mentioned) don’t see their ads. And it is easy enough to find the guilty party — ad blocking software. The enemy is found, the world makes sense again, and the energy can be spent on solving the “issue”.
Well, it is, at least until you look more closely. What these “users” really are:
- Search engine spiders (37%)
- RSS readers (22%)
- Prefetching coming from Google (4.9%)
- Confirmed vulnerability scanners (2.5%)
- Confirmed forum spammers (2.5%)
- Confirmed blog spammer (0.7%)
- Confirmed email harvester (0.2%)
And the rest of them? Hard to tell, probably also bots, likely of the malicious variety. What happened to the nice times when everybody hitting your site was a human that you could show advertisements to?
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