Circumvention: 74% of ad-blocking users will leave sites with ad-block walls · 2019-12-18 15:43 by Kathrin Jennewein
Ad-block walls prevent monetization
According to the PageFair Adblock Report, 90% of ad-blocking users surveyed have encountered an ad-block wall. This, in fact, does not help publishers to monetize the content they created, as you can see in the following comic by System32Comics:
Seventy-four percent of these users will leave websites when they encounter an ad-block wall. When faced with such a blocker, older internet users and men are more likely to leave than perform the steps required to turn off their ad blocker. With this said, publishers do have other options to make money on websites.
eyeo supports Acceptable Ads, which advocate for better advertising. The Acceptable Ads Committee has created the Acceptable Ads standard for better advertising, which helps publishers monetize their content while respecting consumer choice.
Find out more about Acceptable Ads here: https://adblockplus.org/en/acceptable-ads
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