How our Adblock Browser kicks Safari's ass · 2015-09-03 17:44 by Job Plas
Apple’s new content-blocking API for iOS9 triggered a big debate within the online advertising industry over the past weeks. Naturally, we are happy to see Apple opening up by allowing the so-called content blockers for iOS9 later this month, but we outlined some of our concerns regarding the limitations of the current implementation.
In order to properly block ads on iOS, we have also been working tirelessly on our own mobile browser for iOS: Adblock Browser.
We’re still testing Adblock Browser, but we already like what we see:
- No annoying ads on your favorite websites, providing a much more pleasant, uninterrupted and clean user experience.
- Huge decrease of page-load times on ad-heavy websites.
For example, on our favorite tech blogs (don’t forget to whitelist them if you like to support the great free content they provide you), the loading speed is significantly faster than Safari.
See the following examples (Safari without content blocking is on the left device, Adblock Browser on the right):
Then, there are the ad-heavy websites such as tmz.com, where the page load improvements are close to mind-blowing:
On websites with less ads, our performance is similar to Safari:
We presented the results of all the tests in the following graph (we took the average page load times of three different page loads for both browsers):
We are very happy and proud of these results, and can’t wait to go head-to-head with Safari very soon when we release Adblock Browser to the App Store.
On top of our great mobile browser, we will also release our own content blocker when iOS9 is launched. This will block ads on Safari using Apple’s new tools.
Ad blocking for mobile is finally here.
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