Release the Kraken! Adblock Browser 2.0 for iOS emerges from the deep · 2017-09-19 14:00 by Aaron Thornburgh
Here at eyeo we are continuously looking for ways to improve our software. With that in mind, we have spent over a year working on a major update for Adblock Browser on iOS. Today, the fruit of our labor is live on the App Store, and as someone who worked directly on this latest release, I wanted to share a few reasons why iPhone users should care — and the titans should take note.
Why Adblock Browser 2.0 matters
There’s much more to mobile than stand-alone apps and social media platforms. There’s a world wide web of content that’s just as valuable. This, of course, is why mobile browsers like Chrome, Safari and Firefox exist.
Users care about more than intuitive interfaces and easy-to-use controls, however, especially when choosing an ad-blocking browser. They also care about keeping data costs down, saving precious battery life and protecting personal data when browsing the mobile web. But above all, they value content — and dislike anything that intrudes on that content (like annoying ads, which cost bandwidth and compromise their privacy).
This is exactly why we made Adblock Browser for iOS.
From the beginning, we endeavored to create the best possible ad-blocking browser on the planet – one that allows users to browse the mobile web on their terms, while protecting their data and contributing to a more sustainable online ecosystem. But besides better ad blocking and privacy protection, users still expect certain things from any browser. Things like:
- private browsing
- easy to manage tabs
- the ability to view and manage search history
- bookmarking pages
- easy to configure settings
- and reliable performance
As of today, they do.
While the original Adblock Browser for iOS was great, we feel like this is a massive improvement. And with it, users finally have a powerful alternative to what the titans are offering — without having to compromise their privacy or personal choice.
What Adblock Browser 2.0 does
For true privacy, Adblock Browser 2.0 also offers Ghost Mode, which allows users to browse the mobile web anonymously with a single tap. An icon located in the toolbar makes it easy to switch between Ghost Mode and normal mode, and contrasting background colors always make it crystal clear which mode is active.
Managing New Tabs
Sometimes users want to open a bunch of web pages at once. Sometimes they want to see just one. Adblock Browser now makes it easier to create and manage New Tabs with a single tap, or delete them with the swipe of a finger.
Viewing Recent History
There are two main reasons why users need a Recent History feature. Most often, users just want to find a page they had previously viewed. But they also might want to clear their browsing history altogether and start fresh. Adblock Browser 2.0 for iOS allows them to do both easily.
One of the most basic features any browser should offer is the ability to bookmark pages, and allow for simple retrieval for reference later. With this release of Adblock Browser, users can bookmark any page right from the search bar with one tap. When they want to see their list of bookmarked pages, they can simply tap an icon in the toolbar.
Even more basic: Settings should be simple to find, understand, and control. With no more than a few taps, users will be able to configure just about every aspect of Adblock Browser. Whether it’s choosing a different default search engine, or refining ad blocking options, users will always have full control over their web browsing experience.
We’ve also made a ton of changes under the hood. Adblock Browser 2.0 on iOS isn’t just more stable – it’s now faster too. Because let’s face it, users don’t have the time (or patience) for apps that slow them down. For more details about what’s changed behind the scenes, check out this article.
To download Adblock Browser 2.0, visit adblockbrowser.org. The crew here at eyeo sincerely hopes you enjoy using Adblock Browser on your Apple devices. It’s only going to get better, stronger and more compelling in the future :)
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