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Seth Godin on marketing · 2009-08-04 20:53 by Wladimir Palant

Joel Spolsky tipped me off on this highly interesting talk by Seth Godin. It is a full hour of video but it is well worth watching. It has a very convincing analysis of everything that is wrong with the advertising industry today. What’s even more intriguing is his assessment on how the Internet changed things and what good marketing means now (spoiler: it’s not “let’s put our ad in front of as many people as possible”).


Comment [2]

  1. ecjs · 2009-08-05 00:07 · #

    His name sounds like a mix of names of god(in)s: Seth and Odin. Funny parents.

  2. berzerk · 2009-08-12 06:15 · #

    Well, his ideas are quite clearly those of connection, meaning well thought out marketing with the ultimate goal of connecting your company onto one of the bigger players, to me, that sounds quite scary.

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