The Acceptable Ads Committee wants your input · 2020-07-23 13:59 by Job Plas
When the Acceptable Ads Committee (AAC) was established in 2016, it was structured in a way that the ad-blocking user’s voice, and by proxy that of digital rights organizations, needed to count just as much as that of the multi-billion dollar online advertising supply chain. Having users at the table with voting power is a first within the online advertising industry, and has been a critical success factor for the AAC. The balancing act of having the industry and users compromise on non-intrusive advertising experiences makes it a truly unique standard-setting body.
Are you an ad-blocker user and have some understanding and interest regarding monetization strategies of online content? Please provide your ideas, feedback and other remarks in this form that the AAC set up to collect ideas, and help decide what is next for the AAC.