What you can block with Adblock Plus, part 2 (video) · 2018-02-21 14:00 by Ben Williams
As we promised in the last installment of what you can block with Adblock Plus, this time it’s all about interstitials. And in particular it’s about asking WTF is an interstitial, anyway?
If you find advertising and the jargon that puffy-chested ad execs use to describe it at ads conferences boring … you’re not on an island there. But it is important to understand what all those terms and acronyms mean, if you want to understand what’s happening when you go online. And one term that gets tossed around a lot – not to mention one of the worst ad formats on the internet – is called an interstitial.
When we were checking what Google Chrome’s new ad filter will filter off the top – and finding out that it’s very little – we recalled how truly jarring interstitials can be.
But enough of the jaw-jawing. I know someone named Professor Ads, and he enlightened me on what these between-page interrupters are … and reminded me that ABP blocks em all.