Writing Adblock Plus filters

Current Adblock Plus versions allow you to "tweak" your filters in many different ways. This document explains the choices that you have and how they can be used.

Disclaimer: All filter examples given here are really only examples and are not meant to be used.

Introduction to Adblock Plus filters

The options described in this section should be enough for users who have to create a filter occasionally.

Basic filter rules

The most trivial filter you can define is of course the address of banner you want to block. However, often this address changes every time you open a page. For example it could be http://example.com/ads/banner123.gif where 123 is a random number. Here blocking the complete address won't help you, you need a more general filter — like http://example.com/ads/banner*.gif. Or maybe even http://example.com/ads/*.

Note: Make sure that you are not replacing too much by wildcards. The filter http://example.com/* will definitely block all banners but it will also block everything else from example.com that you still might want to see.

Defining exception rules

Sometimes you will notice that one of your filters that is usually working quite well blocks in some case blocks something that it shouldn't be blocking. You don't want to remove this filter but you still don't want it to match in this one case.

That's what exception rules are good for — they allow you to define cases where filters shouldn't be applied. For example if you are unhappy with your filter adv blocking http://example.com/advice.html, you can define an exception rule @@advice. Exception rules are no different from filter rules, you can use wildcards or regular expressions. You only have to precede them by @@ to indicate an exception rule.

Exception rules can do more. If an exception rule starts with http:// or https:// (optionally with a pipe before it) it will make whole pages an exception. For example, if your exception rule is @@|http://example.com and you open some page from example.com — Adblock Plus will be entirely disabled on this page and nothing will be blocked.

Matching at beginning/end of an address

Usually Adblock Plus treats every filter as if it had a wildcard at its beginning and end, e.g. there is not difference between the filters ad and *ad*. While this is usually unproblematic, sometimes you wish that the filter you defined only matches at the beginning or end of an address. For example you might want to block all Flash, but if you add the filter swf the address http://example.com/swf/index.html will also be blocked.

Solution to this problem: add a pipe symbol to the filter to show that there should be definitely the end of the address at this point. For example the filter swf| will block http://example.com/annoyingflash.swf but not http://example.com/swf/index.html. And the filter |http://baddomain.example/ will block http://baddomain.example/banner.gif but not http://gooddomain.example/analyze?http://baddomain.example.

Sometimes one wants to block http://example.com/banner.gif as well as https://example.com/banner.gif and http://www.example.com/banner.gif. This can be achieved by putting two pipe symbols in front of the filter which makes sure the filter matches at the beginning of the domain name: ||example.com/banner.gif will block all these addresses while not blocking http://badexample.com/banner.gif or http://gooddomain.example/analyze?http://example.com/banner.gif (requires Adblock Plus 1.1 or higher).

Marking separator characters

Often you need to accept any separator character in a filter. For example, you might write a filter that blocks http://example.com/ and http://example.com:8000/ but not http://example.com.ar/. Here the symbol ^ can be used as a placeholder for a single separator character: http://example.com^ (requires Adblock Plus 1.1 or higher).

Separator character is anything but a letter, a digit, or one of the following: _ - . %. The end of the address is also accepted as separator. In the following example all separator characters are shown in red: http://example.com:8000/foo.bar?a=12&b=%D1%82%D0%B5%D1%81%D1%82. So this address can be blocked with the filter ^example.com^ or ^%D1%82%D0%B5%D1%81%D1%82^ or ^foo.bar^.


Any rule that starts with an exclamation mark is considered a comment. It will still show up in the filter list but in grey instead of black. Adblock Plus will ignore this rule for actual blocking so it is safe to write there whatever you want. You can place a comment rule above a real filter to describe what it is doing. Or you can put a comment on top of your filter list stating your authorship (most filter list authors do that).

Special comments

Special comments will only have an effect in downloaded filter lists, not in custom filters. They can set a number of parameters for the filter list:

Advanced features

The features described in this section are usually used only by power users and filterlist creators. Feel free to skip it.

Specifying filter options

Adblock Plus allows you to specify a number of options to modify the behavior of a filter. You list these options separated with commas after a dollar sign ($) at the end of the filter, for example:


Here */ads/* is the actual filter and script and match-case are its options. Currently the following options are supported:

Using regular expressions

If you want even more control about what your filters match and what they don't match, you can use regular expressions. For example the filter /banner\d+/ will match banner123 and banner321 but not banners. You can check out documentation on regular expressions to learn how to write them.

Note: For performance reasons it is recommended not to use regular expressions if they can be avoided.

Element hiding

Basic rules

Sometimes you will find advertisements that can't be blocked because they are embedded as text in the web page itself. If you look at the source code of the web page you might find something like this:

<div class="textad">
Cheapest tofu, only here and now!
<div id="sponsorad">
Really cheap tofu, click here!
Only here you get the best tofu!

You need to download the web page so you will necessarily download the advertisements. All you can do here is to hide the advertisement so you don't need to see it. That's what element hiding is meant for.

The first advertisement above is contained inside a div element with class attribute "textad". The following rule will hide exactly this combination: ##div.textad. Here ## marks an element hiding rule while the rest is a selector identifying the elements that need to be hidden. You can hide elements by their id attribute similarly, ##div#sponsorad will hide the second advertisement. You don't need to specify the element name, the rule ##*#sponsorad will work just as well. And you can hide elements by element name only, e.g. ##textad for the third advertisement.

The Element Hiding Helper extension helps selecting the correct element and writing the corresponding rule without having to view the source code of the page. Basic HTML knowledge is useful nevertheless.

Note: Element hiding works very differently from normal filters. This has the implication that no wildcards are supported in element hiding rules.

Limiting rules to certain domains

Usually you want to hide a specific ad on one specific site, you don't want your rule to be applied on other sites. For example the rule ##*.sponsor might hide valid code on some sites. But if you write it as example.com##*.sponsor it will be applied on http://example.com/ and http://something.example.com/ but not on http://example.org/. You can also specify multiple domains — simply separate them with commas: domain1.example,domain2.example,domain3.example##*.sponsor.

If a domain name is preceded with "~", the rule will not be applied on pages from this domain (requires Adblock Plus 1.1 or higher). For example, ~example.com##*.sponsor will be be applied on pages from any domain but "example.com" and example.com,~foo.example.com##*.sponsor makes the rule apply on "example.com" domain with the exception of "foo.example.com" subdomain.

Note: Due to the way how element hiding is implemented, you really can only limit it to full domain names. You cannot use any other part of the address and you cannot use domain as a replacement for domain.example,domain.test.

Note: Element hiding rules with domain limitation can be used to hide browser's user interface elements as well. For example the filter rule browser##menuitem#javascriptConsole will hide the JavaScript Console entry in Firefox's Tools menu.

Attribute selectors

Some advertisers don't make it easy for you — their text advertisements have neither an id nor a class attribute. You can use other attributes to hide those, for example ##table[width="80%"] will hide tables with width attribute set to 80%. If you don't want to specify the full value of the attribute, ##div[title*="adv"] will hide all div elements with title attribute containing the string "adv". You can also check the beginning and the end of an attribute, for example ##div[title^="adv"][title$="ert"] will hide div elements with title starting with "adv" and ending with "ert". As you see, you can also use multiple conditions — table[width="80%"][bgcolor="white"] will match tables with width attribute set to 80% and bgcolor attribute set to white.

Advanced selectors

In general, any CSS selector supported by Firefox can be used for element hiding. For example the following rule will hide anything following a div element with class "adheader": ##div.adheader + *. For a full list of CSS list see W3C CSS specification (note that not all selectors are supported by Firefox yet).

Note: This functionality is for advanced users only, you should be comfortable with CSS selectors to use it. Adblock Plus won't be able to check the syntax of the selector you are adding, if you use invalid CSS syntax you might break other (valid) rules you have. Check JavaScript Console for CSS errors.

Exception rules

Exception rules can disable existing rules on particular domains. These are mostly useful to filter subscription authors who are extending another filter subscription that they cannot change. For example, the rule ##div.textad can be disabled on example.com using the exception rule example.com#@#div.textad. The combination of these two rules has exactly the same effect as the single rule ~example.com##div.textad. It is recommended that you use exception rules only when you cannot change an overly general element hiding rule, in all the other cases limiting this rule to the necessary domains is preferable.

Simplified element hiding syntax

Adblock Plus supports simplified element hiding syntax (e.g. #div(id=foo)) for backwards compatibility only. Using this syntax is discouraged, usual CSS selectors are preferred. Support for this syntax might be removed at some point.