Wyo wrote:I am Ok with this and unless it becomes a problem for me I will leave it enabled. if this leads to less intrusive ads whilst still
providing revenue to websites. What's the harm? If it fails to work out as hoped I will simply opt out. but I am willing to give this a try.
These are practical considerations. I have left issues of consumerism out of this discussion.
The ad industry cannot be trusted to be well behaved, nor do you have any recourse against them if they break their policies, monitor you, or expose your computer to malware. Go ahead and complain to them. You almost certainly won't get a response, and if you do, it will be along the lines of "crap happens, deal with it." They can't give you your privacy back nor will they remove the malware from your computer.
The problem with data is that it is collected and retained forever, and very easy to sell. This is not like a loyalty card at your local, independently owned sandwich shop.
Once they have a hold on your data, you must assume that the profile will exist and be available for sale forever. Your advertising profile will probably outlast your natural life.
You can't negotiate with advertisers.