[Removed] aaazzz.com, prof7.com and aha7.com Ads

Inclusion proposals for "acceptable ads" list are discussed here. New topics cannot be created, constructive comments are welcome, flaming will be removed.

Moderators: ManuelC, Till, greiner

[Removed] aaazzz.com, prof7.com and aha7.com Ads

Postby ManuelC » Thu Apr 10, 2014 5:36 pm

Proposed filters:
Code: Select all
@@||pagead2.googlesyndication.com/pagead/$script,domain=aaazzz.com|prof7.com|aha7.com
@@||g.doubleclick.net/pagead/ads?*^h=600^*^w=160^$subdocument,domain=aaazzz.com|prof7.com|aha7.com
aaazzz.com,prof7.com,aha7.com#@#.adsbygoogle


Link to a test page:
http://aaazzz.com/
http://prof7.com/
http://aha7.com/

Advertising type:
Two Google AdSense text ad columns located inside the feed on all pages. Websites: http://aaazzz.com/ , http://prof7.com/ and http://aha7.com/

Additional Technical Information:
None

Concerns:
1. Both columns take too much space
2. Placing ads inside the main feed could be considered as obtrusive
3. Overall lay out seems to be too attention grabbing
ManuelC
ABP Acceptable Ads Relations Manager
 
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Re: aaazzz.com, prof7.com and aha7.com Ads

Postby Jobp » Fri Apr 11, 2014 11:13 am

I find this unacceptable, this does not belong on the whitelist. I think the location of having multiple adunits in the centre of the page is unfortunate. Also, it arguably violates the following criteria:

"For pages featuring a reading text ads should not be placed in the middle, where they interrupt the reading flow"
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Re: aaazzz.com, prof7.com and aha7.com Ads

Postby infomix » Fri Apr 11, 2014 1:40 pm

From the site admin of aaazzz.com etc. - hence no contribution to the evaluation. Only explanation why it is as it is:


To 3: layout / attention grabbing
--------------------------------
I yesterday modified the color scheme for the frame around the ads from former red-brown ("attention grabbing" for the ads) to neutral gray, and this is anyway better conforming to current layout habits.
In the start pages the ads are since yesterday not any more on the page top - now anyway better this way.
Overall layout: Attention grabbing is a survival condition for a content site with a priority for how-to-knowledge.


To 1: Two columns for Google ads (for the ~800 sub-pages)
----------------------------------------
Due to the rule here below: ~350 px per page column, there are 2 ads columns to fill this width.
By the new color scheme the duplicate column is now less attention grabbing for the 2 columns.
But there are still 2 ads columns.


To 2: Column concept (for the ~800 sub-pages)
---------------------------------
To obtain a reasonable display on all kind of current prevailing Internet reading devices and for brain habits for line length reading:
A concept with 3 identical columns (~350px, page width ~1100px) has been adopted in general for all various sites administered here.
This is with good reason typical for many periodicals. This has for example also been ported to the Internet by a leading media content site: huffingtonpost.com

Column 1 = main column = content (like text knowledge or retrieval help).
Column 2 = Google ads, ad offers fitting to this content (as for 2012 = last control of this related to Google algorithm).
- Content of col. 1 is typically long and is therefore continued in column 2, to avoid ugly blank space in the lower part of the pages.
Column 3 = Links to other pages on the own site for more content related to the subjects fof the main content column 1.
- Also aligned to approx. same page end.


Aspects for evaluation
---------------------------------------------
I am using myself ADBLOCK. It is o.k. and is a must when reading every day several on-line newspapers.

The column organization is a balanced compromise and will not be altered. If the community does not agree with it for white-listing, then I have to accept this. In this case these content sites will continue to get no new content because there are no earnings for paying authors.
(Most typical users of how-to-contents are now probably using ADBLOCK.)

For content distribution in the meantime other very different software-based concepts have been implemented on other content sites which resolve the ADBLOCK aspects. But I would like very much that the sites
aaazzz.com, prof7.com and aha7.com
with their specifics could also resume a fully active state.


All the following dded 2014-04-13 (to keep all site owner statements in 1 single location)
-------------------------------------------
(no modification of the initial text above)

The origin of the diverging opinions is:
--------------------------------------------
The ads in column 2 are for these ~800 content pages thought to be the execution support for the content supplied in the main column 1. So they both have to continue to be coupled on the page top.
This is completed with the search function on the header above the page top for search refinement; and in column 3 with links to own other correlated info pages.
The whole is considered as a coherent unit, not as just placing ads on a media page. Therefore there is no intention to downgrade this logical concept just for the purpose to comply with some external formal rules.

For the Google algorithms until and as for 2012 , it was managed by algorithm-correlated refinement for most of the ~800 pages that the column 2 showed in fact the execution helpers for the content subject of column 1 (mostly "how-to"-content). Google does this not automatically. Google promises this in general but can not reliably fulfill this difficult promise of global page content analysis.

The current reduction of the currently placed Google ads to the headline of ADWORDS ads
---------------------------------------------------------------
on these sites - this does not fit to this concept. I did not yet check if I can opt out of this ads shortening. There should for ads in media sites be the complete 3 ad lines, too. Otherwise Google would privilege its own business on search pages (3 line ads, 100 % Google earnings) over content publishers (only ~30 % of earnings for Google).

The whitelisting rules conform to Google needs and habits on search pages, and this is o.k.. As seen in original official Google reporting, more than 100 million USD are spent by Google to whitelisting services in order to avoid estimated over 800 million USD per year losses due to various ADBLOCK concepts.

It can not be our discussion subject - volunteer testers and other contributors - and the site responsibles - to try to adopt any modification in favor of these 3 own small sites, when looking at this wider financial impact of the bigger over-all problem. We are not the EU Commission.

So I am waiting for the end of the evaluation period and will adapt to the result, whatever it will be. ADBLOCK is useful and a must, no matter if it will be friendly to me or not.




All the following added 2014-04-15 (to keep all site owner statements in 1 single location)
-----------------------------------------------
As far as I know for now, Google payment is said to be 100 million USD not for 1 but for 4 years. - Some claim that there are also payments from/for Yahoo web.de gmx.net Yandex Blekko Amazon and others. It am not interested in clarifying if all this is true or not.

My interest is that the promised equal treatment for small players is applied to the 3 sites in the current case concerned, too, like prof7.com. "equal treatment" means: Those who paid, the big players, got apparently the whitelisting guidelines adapted to cover their specific forms of advertising.

It is difficult to place marketing more obtrusive and attention grabbing than the search result pages from Google: The whole page header is marketing. So this is not a matter of whitelisting ethics but a matter of money. This is o.k. - we all want to make money - me too. But you promised equal treatment for non-paying small players - then please keep this promise for the current case.

Dear community members and volunteers on this forum, please ask again your managers at EYEO to be from now instructed to whitelist these 3 sites, too, if necessary accompanied by a corresponding modification of the whitelisting rules, in the sense of equal treatment. These sites are far too small for any kind of payment, as specified in your whitelisting rules about promised equal treatment.

This is the only subject I am interested in. All the other aspects and discussions in the wider context are not my subject.
Last edited by infomix on Tue Apr 15, 2014 10:22 am, edited 2 times in total.
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Re: aaazzz.com, prof7.com and aha7.com Ads

Postby ManuelC » Fri Apr 11, 2014 4:15 pm

infomix wrote:I yesterday modified the color scheme for the frame around the ads from former red-brown ("attention grabbing" for the ads) to neutral gray, and this is anyway better conforming to current layout habits.
In the start pages the ads are since yesterday not any more on the page top - now anyway better this way.
Overall layout: Attention grabbing is a survival condition for a content site with a priority for how-to-knowledge.


The attention grabbing factor isn't only based on the colors, but also on the location, design and the space the ads take. Besides, removing them from the homepage doesn't make them more acceptable, because they look the same on other pages.


To 2: Column concept (for the ~800 sub-pages)
---------------------------------
To obtain a reasonable display on all kind of current prevailing Internet reading devices and for brain habits for line length reading:
A concept with 3 identical columns (~350px, page width ~1100px) has been adopted in general for all various sites administered here.
This is with good reason typical for many periodicals. This has for example also been ported to the Internet by a leading media content site: huffingtonpost.com


I am sorry, but I never saw any website serving ads like they are served here: right in the middle and occupying the whole portion of the available space from the top to the bottom of the screen.

"For pages featuring a reading text ads should not be placed in the middle, where they interrupt the reading flow"


That criteria applies here. Content should be free of ads when reading normally from left to right. Ads should be located on top of the content, after it or on the sides.
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ABP Acceptable Ads Relations Manager
 
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Re: aaazzz.com, prof7.com and aha7.com Ads

Postby infomix » Fri Apr 11, 2014 8:24 pm

-1- I have to accept the community opinions and the ADBLOCK guidelines.
-2- I do not want to apply further changes to the layout; reasons like stated.

If not whitelisted, the consequence would just be: Definitely bye bye Google ADSENSE.

No major problem. Alternate solution would then be tried.
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Re: aaazzz.com, prof7.com and aha7.com Ads

Postby MonztA » Mon Apr 14, 2014 4:25 pm

innerself wrote:That criteria applies here. Content should be free of ads when reading normally from left to right. Ads should be located on top of the content, after it or on the sides.

I agree with innerself here.
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Re: aaazzz.com, prof7.com and aha7.com Ads

Postby ManuelC » Tue Apr 22, 2014 11:10 am

Removed since the website owner didn't fulfill the terms and conditions of the whitelisting agreement.
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ABP Acceptable Ads Relations Manager
 
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