I have yet another complaint about Taboola ads.
I downloaded a piece of software from Sourceforge and the post-download page, I see Taboola's stereotypical clickbait images. See the screensot here: https://imgur.com/a/bpoCB
(URL for the original page is https://sourceforge.net/projects/gpstoradiocontrolledclock/postdownload?source=dlp
This is an example of "05 Ads on pages with no primary content." According to the criteria, there should only be text ads on such pages, which these certainly are not.
I support the idea of acceptable ads. If we reward publishers only for using ads reasonably, there's a strong incentive to make the web a better place. But, Adblock Plus, we have to have standards. Strong standards that we actually enforce.
The ads in my Google search are acceptable. They're clearly marked, not distracting, and totally relevant to the page I'm on. Similarly, if I'm on, say, a news site for electronics engineers, and I see ads with pictures of oscilloscopes and spectrum analyzers in the sidebar, it's not going to bother me at all. I can easily read my story without distraction, and I might even find the ads useful if I was in the market for some test gear.
Taboola ads are not that. Unfortunately for Taboola, they chose a business model that revolves around clickbait. Let me put that another way: Taboola ads are designed to be distracting
. The fact that any are allowed doesn't mean that some of them are acceptable; it means the critera aren't strong enough.
Besides that, Taboola has demonstrated over and over again that they aren't interested in adhering to the criteria. Sure, they fix one instance of the problem when they are forced to, but then they break the rules somewhere else later. At what point do you stop slapping them on the wrist, so to speak, and actually take action? Like at least a temporary suspension or something?
I'm sure they are paying good money to be part of the acceptable ads program, but you have to put your foot down somewhere. Don't tell me that "some people find these ads useful," or "our user surveys show that people don't mind them." I am going to pose this question, and I hope you take it seriously: Do you really think these are the ads people have in mind when they say some ads would be acceptable?