[Added] Taboola ads

Inclusion proposals for "acceptable ads" list are discussed here. New topics cannot be created, constructive comments are welcome, flaming will be removed.

Moderators: ManuelC, Till, greiner

Re: [Added] Taboola ads

Postby squiros » Thu Oct 06, 2016 3:41 am

this is not specific to taboola, but this seems to be a great strategy for ad companies.

1. demonstrate strict compliance
2. revert to unacceptable
repeat

abp now needs to run a constant policing service of taboola and all taboola related sites. if i worked for taboola, i would simply and temporarily 'fix' the complaints on one site until the complaints subsided, then revert to non-compliant ads. in this way, you can keep 95% of the oversized ads 90% of the time. wait until adblock stops checking then immediately revert. this is the problem with the system, taboola will simply retract their compliant ads every 2 minutes. once an ABP employee confirms fix, they can simply revert within minutes. in fact, i doubt that there's a human being at all - it's likely a script that checks this forum and reverts every time there's a post. that way, when employees are notified via forum, when they check the posted site, it's an acceptable ad.

another strategy i would employ would be to arbitrarily load giant ads, maybe 5% of the time. people who post here complain, but most of the users will claim incorrect usage, taboola still gets to display their massive ads. this is a great strategy because if the user does any tweaking, the next reload will likely show the compliant ad - they're likely to think that they succeeded.

acceptable advertising is a great model for ABP. its exploitability is an unacceptable compromise for end users. publishers and their investors will see the giant ads and be happy. apb can claim absolution of culpability. end users are left wondering why 90% of their content is ads. in this war on ads, i considered ad block a true ally. it seems ABP is now neutral. disappointing, but understandable.
squiros
 
Posts: 1
Joined: Tue Sep 13, 2016 10:46 pm

Re: [Added] Taboola ads

Postby ChrisABP » Thu Oct 06, 2016 8:57 am

@squiros: thanks for thought experiment, but please use this forum for valid complaints.
ChrisABP
ABP Head of Business Development
 
Posts: 2
Joined: Thu Oct 10, 2013 12:09 pm

Re: [Added] Taboola ads

Postby sourcejedi » Mon Jun 12, 2017 2:25 pm

ChrisABP wrote:On a separate note, when approving Acceptable Ads our team must stick to the objective & tangible criteria: Separation, labeling, size etc. It's not feasible to judge Acceptable Ads by their "spirit" on the large scale we have. While you, for good personal reasons, dislike Taboola widgets on some websites, there are many other whitelist users who regard those as acceptable and even useful.


I'm sure you're quite capable of judging whether ads are being included for several years, which lookup the IP address, and crowbar the resulting $CITY into their fake headline, linking to an article where $CITY is a URL parameter, doesn't mention $CITY at all, and makes no mention of the event claimed in the fake headline.

https://www.dropbox.com/s/p8rh7k5hdb1el ... 6.png?dl=0

https://www.dropbox.com/s/sd9nrirqey466 ... 7.png?dl=0

If you choose not to, that only reflects on your own standards.
sourcejedi
 
Posts: 4
Joined: Wed Jul 20, 2016 9:28 am

Re: [Added] Taboola ads

Postby Lumikai » Wed Jun 21, 2017 10:58 pm

sourcejedi wrote:I'm sure you're quite capable of judging whether ads are being included for several years, which lookup the IP address, and crowbar the resulting $CITY into their fake headline, linking to an article where $CITY is a URL parameter, doesn't mention $CITY at all, and makes no mention of the event claimed in the fake headline.

https://www.dropbox.com/s/p8rh7k5hdb1el ... 6.png?dl=0

https://www.dropbox.com/s/sd9nrirqey466 ... 7.png?dl=0

If you choose not to, that only reflects on your own standards.


To be honest I'm not sure there are any rules against deceptive advertisements. There's a rule on not misleading users into thinking an ad is part of the primary content, but from what I can see none that talk about generally misleading users to loosely related websites/content with false claims. ABP cares about placement/size/functionality/static vs moving etc, but doesn't seem to police actual content of the ads.
Just as well really, rules on deception would likely result in nearly all Taboola adverts being labelled unacceptable, and given Eyeo get around 30% of the revenue from all Taboola ads they let through, that would be bad for business (https://adblockplus.org/about#monetization).

The reason I moved to an alternative adblocker some months ago, because money has clearly corrupted core values, and for me, killed all trust in the software I used to love.
Lumikai
 
Posts: 4
Joined: Tue Jul 29, 2014 11:50 pm

Previous

Return to Acceptable ads proposals

Who is online

Users browsing this forum: No registered users and 1 guest