We sell advertisements to advertisers, changing the directory name is problematic for multiple reasons. I'm not sure why AdBlock is blocking an entire page that the users wants to go to. Its one thing to block unwanted advertisements, its another to block a page that is trying to sell a product to a willing buyer.
I would also add that my company fully supports the efforts of AdBlock, in fact we don't want our ads to be seen by people that don't want to see them. In a perfect world our ads would only be seen by people that want to buy what the ad is selling.