Allow Independent Board to Decide Which Ads are acceptable

[mapx]

Adblock Plus to Allow Independent Board to Decide Which Ads Are `Acceptable’

http://www.wsj.com/articles/adblock-plu ... 1443553201

[lewisje]

(emphasis mine)

The board will include representatives from online publishers and media companies, marketers, advertising companies and consumers, an Eyeo spokesman said. It’s expected to be in place during the first half of 2016.
...
Adblock’s current requirements for “acceptable” advertising state that ads must not be “annoying,” must not disrupt or distort content on Web pages, are transparent about being paid placements, do not “shout” at users, and are “appropriate” to the sites on which they appear. The new independent review board will be given the freedom to alter these criteria as it sees fit, Eyeo said.

This sounds like a recipe for whitelisting all the things, but as long as the whitelist is optional it's fine with me.

[mapx]

see also
From the Manifesto to the Acceptable Ads Board
blog/from-the-manifesto-to-the-acceptable-ads-board

[mapx]

This sounds like a recipe for whitelisting all the things, but as long as the whitelist is optional it's fine with me.

see what Ben Williams responded to your concern:

blog/from-the-manifesto-to-the-acceptab ... rd#c005852

Reply from Ben Williams:

It’s not. The whole point is whitelisting only some of the things, the good things that is.

And let’s be clear: you will always be able to disable it.