http://www.help2go.com/article234.html
If you want to start building up your own set of filters then the best way to start is by right clicking on the ad and choosing Adblock from the context menu. Usually you will get something like this:
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http://www.inklineglobal.com/adsales/ads/468_106.gif
http://ad.doubleclick.net/adi/N296.Wired.com/B1598278.2...2090446492?
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adsales
ad.doubleclick.net
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adsales.com
adtext.net
adblog.com
adclick.net
adframe
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/ad(sales|text|blog|click|frame)/