C wrote:The other half of why we block ads, is as Till implies:
ads frequently mis-inform and brainwash the viewer.
Yes, distraction is only one of the two main reasons I block ads. The other is because ads represent the most biased form of information, which can lead me into making bad decisions. These days I can use organic search results, professional editorial, forum posts by peers, and direct-mail catalogs (which I can attend to at my convenience) to make me aware of my options and help me choose between them.
Even though it's becoming more and more corrupted by advertisers, editorial content is a sounder basis than ads on which to base decisions. But how can this content be funded without the annoyance and deception of surrounding it with advertising, and without the barrier of a paywall?