website admins or owners might want to avoid ad blocking and advertise their ads. http://adblockplus.org/blog/an-approach-to-fair-ad-blocking
but they might not know how they advertise anything. I think this project would be better to help them to make desirable advertising surroundings.
the guideline focuses on website admins or owner who want to pursue so-called win-win situation and filterlist maintainer.
if the guideline is made they can know how they make advertisements by it.
That is everybody should be able to be predictable any ads which will be blocked such as law.
these are just idea.
1. Ads targeted by Advertising regulation can be blocked like illegal, suggestive Display Ads.Advertising regulation
Because laws and rules related Advertising regulation often don't block illegal, suggestive Display Ads.
I think filter maintainer would be better to read them.
2. Ads cause the inconveniences of usage on a webpage to the Internet users.
1-1. shape and size (ex huge sized banner)
1-2. position (or layout)
1-3. technique (ex Interstitial ad, high-pitched sound on the start-page)
3. discriminate between first party and third party Ads (option)
self promotion is not specifically blocked
e.g. Wikimedia fundraising banners
we need to classify annoying ads to regulate.
and I think filter maintainer and general users have something in common with action of Ad blocking.