Allowing acceptable ads in Adblock Plus
Re: Allowing acceptable ads in Adblock Plus
The feature announcement is here: development-builds/allowing-acceptable- ... block-plus
Re: Allowing acceptable ads in Adblock Plus
Amusing, I'm surprised only "25%" is against ads, given the reason for using adblock in the first place. I'm not sure why this approach needed to happen in the first place. Given the high amount of people using the extension.. why would install an adblocker if it wasn't for its great blocking features.Only 25% of the Adblock Plus users seem to be strictly against any advertising
Advertisers won't know the difference either way, having off by default would be better imo.. wouldn't make the slightest change for advertisers (and privacy within ads)However, advertisers will only be interested in switching to better ways of advertising if the majority of Adblock Plus users has this feature enabled.
I fear the amount of Adblock plus reports that'll come in for missing ad requests, with this feature enabled.. With it being hosted on https://easylist-downloads.adblockplus.org/ is it "supplement" to Easylist and maintained by Easylist? looks like a conflict of interest
Re: Allowing acceptable ads in Adblock Plus
We have a very high number of users despising distractions through ads (animations and sounds). See blog/adblock-plus-user-survey-results-part-2 - "Why do you use Adblock Plus?"fanboy wrote:Amusing, I'm surprised only "25%" is against ads, given the reason for using adblock in the first place. I'm not sure why this approach needed to happen in the first place. Given the high amount of people using the extension.. why would install an adblocker if it wasn't for its great blocking features.
If this feature doesn't result in a measurable difference then it will simply die immediately - nobody will want to cooperate with us unless there are some measurable results. But I doubt that. Either way, we will know soon.fanboy wrote:Advertisers won't know the difference either way
It is neither. easylist-downloads.adblockplus.org probably needs to be renamed given that is stands for our mirror network and is no longer used by EasyList exclusively.fanboy wrote:With it being hosted on https://easylist-downloads.adblockplus.org/ is it "supplement" to Easylist and maintained by Easylist?
Re: Allowing acceptable ads in Adblock Plus
In the interest of transparency, are you planning to describe the company / domains enabled via $sitekey at a later stage? e.g. as a comment in the fileHow can I see what you are allowing?
Out of curiosity, how much demand to whitelist ads are you expecting? Does this mainly rely on enabling advertisement networks that do not publish annoying ads, as opposed to enabling ads on individual websites?Do you have questions or suggestions concerning this list? Feel free to contact us.
Re: Allowing acceptable ads in Adblock Plus
This. Well, except for the "at a later stage", the intransparency must not be allowed in the first place, it will be even harder to get rid of it later (agreements, laziness, lack of pressure, ...).alberto wrote:In the interest of transparency, are you planning to describe the company / domains enabled via $sitekey at a later stage?
Re: Allowing acceptable ads in Adblock Plus
We hope that the demand will be highalberto wrote:Out of curiosity, how much demand to whitelist ads are you expecting? Does this mainly rely on enabling advertisement networks that do not publish annoying ads, as opposed to enabling ads on individual websites?
The problem when dealing with individual websites: there are lots of websites and particularly the smaller ones cannot control the kind of advertising that is being displayed. So it would obviously be easier to get agreements with advertising networks (ones that either aren't publishing annoying ads or are willing to try it). AFAIK we currently only have one such advertising network talking to us, rest of them are large websites. We'll see how it goes...
Re: Allowing acceptable ads in Adblock Plus
Thank you for this feature! I was suggesting a self-enforced codex of "fair" (non-intrusive) ads for some time now (blog post in german), including a adblock white list.
The rules you suggested sound great (especially the mandatory DNT suggested for later) and cover most of my suggested codex (I assume that any kind of pop-up is also covered).
One of reasons why I use adblock is additional protection from malware spread trough malicious ads. Thus, I would suggest a rule that ad servers MUST re-encode all images (to prevent exploits against the renderers) and MUST NOT allow any active content (e.g. javascript) to be specified by the advertiser.
I would also suggest to add a limit on ad file size and formats (if not already done - allow only JPG, PNG, maybe GIF, never ever SWF). This would make it more probable that users with slow or pay-per-megabyte-connections will not disable the "acceptable ads".
All these rules do not need to be enforced by technical means - if the publisher/ad provider violates them, he gets reported and loses the privilege of being on the whitelist.
The rules you suggested sound great (especially the mandatory DNT suggested for later) and cover most of my suggested codex (I assume that any kind of pop-up is also covered).
One of reasons why I use adblock is additional protection from malware spread trough malicious ads. Thus, I would suggest a rule that ad servers MUST re-encode all images (to prevent exploits against the renderers) and MUST NOT allow any active content (e.g. javascript) to be specified by the advertiser.
I would also suggest to add a limit on ad file size and formats (if not already done - allow only JPG, PNG, maybe GIF, never ever SWF). This would make it more probable that users with slow or pay-per-megabyte-connections will not disable the "acceptable ads".
All these rules do not need to be enforced by technical means - if the publisher/ad provider violates them, he gets reported and loses the privilege of being on the whitelist.
Re: Allowing acceptable ads in Adblock Plus
Yes I think it's a stretch to justify making acceptable advertising opt-out based on a claim that "only 25% of Adblock Plus users seem to be strictly against any advertising".fanboy wrote:Amusing, I'm surprised only "25%" is against ads, given the reason for using adblock in the first place. I'm not sure why this approach needed to happen in the first place. Given the high amount of people using the extension.. why would install an adblocker if it wasn't for its great blocking features.Only 25% of the Adblock Plus users seem to be strictly against any advertising
I guess this 25% comes from the 24% of surveyed users who declared that an important reason they use ABP is "ideological reasons". Not only did another 24% state that this was a somewhat important reason, I don't think the ideological question truly captures the "against ads" sentiment.
Bold colors can be just as distracting as animation.
Re: Allowing acceptable ads in Adblock Plus
No, that number is confirmed by answers to other questions (yes, I need to finally publish the last part of the results).Guest wrote:I guess this 25% comes from the 24% of surveyed users who declared that an important reason they use ABP is "ideological reasons". Not only did another 24% state that this was a somewhat important reason, I don't think the ideological question truly captures the "against ads" sentiment.
Re: Allowing acceptable ads in Adblock Plus
So far the only use of $sitekey to whitelist an ad-network is being used for Sedo domain parking, as mentioned in the exception list itself: https://easylist-downloads.adblockplus. ... s.txt[code]! Text ads on Sedo parking domainsAres2 wrote:This. Well, except for the "at a later stage", the intransparency must not be allowed in the first place, it will be even harder to get rid of it later (agreements, laziness, lack of pressure, ...).alberto wrote:In the interest of transparency, are you planning to describe the company / domains enabled via $sitekey at a later stage?
@@$sitekey=MFwwDQYJKoZIhvcNAQEBBQADSwAwSAJBANnylWw2vLY4hUn9w06zQKbhKBfvjFUCsdFlb6TdQhxb9RXWXuI4t31c+o8fYOv/s8q1LGPga3DE1L/tHU4LENMCAwEAAQ[/code]
There's a buzzin' in my brain I really can't explain; I think about it before they make me go to bed.
Re: Allowing acceptable ads in Adblock Plus
Sorry for the stupid question, will the white list be modified by third party software?
Re: Allowing acceptable ads in Adblock Plus
Comments have indeed been added now (ask and you shall receive ).lewisje wrote:as mentioned in the exception list itself
What do you mean by that? The whitelist is maintained by Eyeo/Adblock Plus. Also see en/acceptable-adsna wrote:Sorry for the stupid question, will the white list be modified by third party software?
Re: Allowing acceptable ads in Adblock Plus
Oh I just think if the list is downloaded into computer, is it really safe?Maybe it's a weird question..Ares2 wrote:What do you mean by that? The whitelist is maintained by Eyeo/Adblock Plus. Also see en/acceptable-adsna wrote:Sorry for the stupid question, will the white list be modified by third party software?
Re: Allowing acceptable ads in Adblock Plus
@na: All your Adblock Plus preferences are stored on your computer and could theoretically be manipulated. Third-party software could also just uninstall Adblock Plus. Or kill your Firefox profile so that you are forced to use Internet Explorer. Please keep your computer safe or bad things will happen. I particularly recommend keeping your installed applications up-to-date.
Re: Allowing acceptable ads in Adblock Plus
I decided to switch ad blocking to software you don't control. Once software gets away with attacking the user like yours has done, more is probably in the pipeline.Wladimir Palant wrote:@na: All your Adblock Plus preferences are stored on your computer and could theoretically be manipulated. Third-party software could also just uninstall Adblock Plus. Or kill your Firefox profile so that you are forced to use Internet Explorer. Please keep your computer safe or bad things will happen. I particularly recommend keeping your installed applications up-to-date.
Someone please fork Adblock Plus.