Adblock Plus user survey results [Part 2] · 2011-11-07 15:03 by Wladimir Palant
Why do you use Adblock Plus?
We can see that distractions through animations and sounds are by far the most important reason (based on 1543 valid responses), with performance being a distant second. Ideological reasons don’t seem to matter much.
This question also had a free text field and 123 people actually used it. I didn’t have the time to analyze this data numerically but most texts just repeat/emphasize the answer possibilities already listed above (subjective impression: mainly annoyance and distraction with some ideological anti-ad remarks). As far as I can see, the only websites mentioned are YouTube (two people hating their in-video ads) and Facebook (two people want to block ads on Facebook and another two want to block Facebook integration on other websites). The only ad provider I see mentioned is Google (both times as an example of acceptable ads).
Which Adblock Plus features do you use?
Here I find it remarkable how many people (based on 1488 valid responses) add or remove filter subscriptions. Why do they need to do that? Beats me. It is interesting that 55% of the users apparently know about the Issue Reporter but choose not to use it — maybe they don’t see any issues? Filter list authors are probably pretty happy about that, they already get more reports than they can process. And we also notice that filter hit statistics aren’t very well-known, no surprise here.
But the high usage of Element Hiding Helper is actually surprising, more than 33% say that they are using it. Yet the usage statistics show that only 10% of all Adblock Plus users have EHH installed at all, yet another indication that the survey respondents are more experienced than the average Adblock Plus user.
Most of the EHH users are Russian-speakers for some reason, yet in our survey only 26% of the Russian-speakers answered that they use EHH — below average. The high numbers in the survey are mainly driven by the English-speakers, here 36% use EHH. I don’t really know why that is but one reason might be that English-speakers tended to choose “What is this?” far less frequently (that’s visible on all subquestions, not only this one).
Where could we improve Adblock Plus?
The last subquestion was intentionally provocative here but the level of agreement is astonishing. 26% of 1514 users agree that nothing needs to be improved? I don’t think that you can find many software products where you get the same response to this question.
Other than that it is quite clear that people want more ads to be blocked. This is apparently far more important than avoiding false positives. And surprisingly few people think that Adblock Plus should be easier to use.
This question was also followed by a free text field and roughly 100 people decided to use it (hard to tell exactly because many of them chose to use this field for praise). Again I didn’t analyze this data in depth but there is again some repeating of the already listed answers (mainly complaining about false positives). As additional points go, I noticed two remarks on the Chrome version being behind. One person asked for a way to selectively block annoying ads only, another for a feature we already have (Firefox Sync support), and a third one for filter list upload to a web server. And a bunch of other more or less relevant requests.
[To be continued…]
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