About Adblock Plus

What is Adblock Plus?

Adblock Plus lets you block annoying ads, tracking, malware and other things you may not want in your browser. Adblock Plus is an open source project created by Wladimir Palant in 2006. Eyeo was founded in 2011 by Wladimir Palant and Till Faida to make its development sustainable.

How does Adblock Plus work?

Adblock Plus itself has no functionality, in the sense that it does not block anything until you "tell" it what to do by adding filter lists. These filter lists are essentially an extensive set of rules, which tell Adblock Plus which elements of websites to block. You can add any filter list you want, for example to block tracking or malware. You can also create your own filter lists.

Out of the box, two filter lists are enabled:

These are enabled to get you started. You can remove them, or add others - it's up to you.

What are Acceptable Ads?

Many people use Adblock Plus to block annoying ads. However, we don't think that all ads are bad, and we are fully aware that they finance many websites. Therefore we have established strict criteria to identify Acceptable Ads: unobtrusive ones that don't need to be blocked. Websites that are willing to comply with these criteria can apply to have their ads added to the Acceptable Ads exception list, which will unblock them for all users that decided to keep Acceptable Ads enabled. Note that if you don't want to see any ads, you will always be able to opt out of this.

Please see the Acceptable Ads FAQ to learn more.

How are we financed?

We receive donations from our users, and we are being paid for support services performed for some larger entities that want to participate in the Acceptable Ads initiative.

Why do we need money?

Eyeo GmbH, the company behind Adblock Plus, was founded to pursue a different vision of online advertising. This is not something a single person can do as a hobby.

Does Adblock Plus collect any user data?

We do not specifically collect any user data, and most of your data (e.g. what websites you visit) is never sent to our servers to begin with. Please see our Privacy Policy for all the details.