关于 Adblock Plus
什么是 Adblock Plus？
Created by Wladimir Palant in 2006, Adblock Plus is an open source project. In 2011, Palant, together with Till Faida, founded Eyeo to make its development sustainable.
Adblock Plus 是如何工作的？
EasyList corresponds to your browser language and is aimed at disabling ads that are considered to be intrusive by our community of users. Eyeo GmbH did not draft EasyList and therefore has no right to, or control over, its content. Visit the EasyList Community for more information.
The Acceptable Ads list displays ads that comply with the acceptable ads criteria agreed upon by our community of users. The list is maintained by Eyeo GmbH.
How we are financed
We receive some donations from our users, but our main source of revenue comes as part of the Acceptable Ads initiative. Larger entities pay a licensing fee for the whitelisting services requested and provided to them (90% of the licences are granted for free, to smaller entities). It should be noted that the Acceptable Ads criteria must be met independent of the consideration for payments. If the criteria are not met, whitelisting is impossible.
Here are some details regarding the fees:
- Only large entities have to pay. We qualify an entity as large when it gains more than 10 million additional ad impressions per month due to participation in the Acceptable Ads initiative.
- For these entities, our licensing fee normally represents 30 percent of the additional revenue created by whitelisting its acceptable ads.
Managing the Acceptable Ads initiative requires significant effort on our side including, but not limited to, ongoing review and monitoring of the individual whitelisted ads, counseling participants and technical support. These services cannot be completely taken over by volunteers nor be sponsored through donations, as may be the case with commonly used filter lists.
Therefore, a few very large entities who take part in the Acceptable Ads initiative compensate Eyeo for its services. Eyeo's services are provided free of charge to all other participants (roughly 90%).
Important: Every entity on the whitelist - paying participant or non-paying participant - MUST maintain the same strict criteria that our users accepted as part of the Acceptable Ads initiative. We will never accept any ad that doesn't meet these criteria. There is no way to buy a spot on the Acceptable Ads exception list. All whitelisted ads and participating entities are publicly listed on our forum. Feel free to discuss and share your opinions.
Eyeo GmbH，Adblock Plus 背后的公司，创建在追寻不一样的网上广告的愿景之下。这不是一个人作为业余爱好就可以做好的一件事。
Our goals are simple:
- Continue to work on Adblock Plus so that it can function on various platforms
- Keep improving the functionalities of Adblock Plus to provide users with the best possible tool to protect them from malware and have better control of their browsing experience and collection of their personal data
In regards to the Acceptable Ads initiative, Eyeo needs to review and analyze many applications. This includes reviewing ad format, safety precautions, compliance with the Acceptable Ads criteria and technical feasibility of the requested whitelisting, creating the filters for the whitelist, testing the filters, posting to the forum, etc.
然而 Eyeo 不仅仅指的是 Adblock Plus 和可接受广告项目。我们的使命是让互联网变得更美好，实现方式是建立新方法以使互联网发行商在不疏远用户的同时能够通过其内容赚取收入。
Adblock Plus 会收集用户信息吗？