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We’ve designed the Safari ad blocker to be fast and ultra-light on your Mac’s resources.

The app blocks annoying ads such as pop-ups, video ads and banners, enabling pages to load faster.

Websites need money to stay free. Support them by allowing Acceptable Ads (on by default).

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^[1] The following rules have and always will apply to everyone, without exception:

Participants cannot pay to avoid the criteria. Every ad must comply.
We listen to our users. If an Acceptable Ads proposal is flagged by our community for a legitimate reason, we will remove it from the whitelist.
We are able to keep our open source product free by charging large entities a fee for allowlisting services. For smaller partners, these services are offered free of charge.