Flattr Plus · 2016-05-03 15:32 by Ben Williams
Today we’re pleased to announce Flattr Plus, a new product that will allow you to easily and automatically fund the artists, bloggers and musicians you love. Flattr Plus is a joint project with Flattr and it will revolutionize web monetization.
You can sign up for the Flattr Plus beta today at flattrplus.com. You’ll be able to start testing that at end of the month, and we will launch the complete version at year’s end.
As we’ve written many times before, Acceptable Ads was a conscious pivot away from blocking all the things toward finding a way to block only the annoying things, so publishers can monetize on users’ terms. That was 2011. Since then we’ve been trying to figure out an ad-less way for users to fund content, because, well, we felt like it was the right thing to do.
The pioneers of the world wide web envisioned it as a public service, and it existed as such for a couple of years. Then came the ads, and with them the false notion that journalism and other content on this very public medium must be reliant on ads. Really, though, it never had to be that way … but try telling that to an advertiser.
Even after all these years, the web’s primary purpose is still to share information. It just got a little hung up on one type of information: ads. Look, we don’t want to break up, Ads. There’s still plenty of space for you here … we just want to see other people. Are you cool with that?
So today, in 2016, we’ve found a solution with our friends from Flattr that makes funding content simple.
Here’s how it works:
You decide how much you want to commit to the web ecosystem, and the Flattr Plus algorithm automatically apportions that to the websites you engaged with the most. That’s it! You don’t have to push any buttons, enter any bank info, decide to fund this article and not that one – nothing. You just surf like normal.
On the website/publisher side it’s just as easy. To receive payments you literally need to take five minutes to sign up. There are no tags or logos placed on your website – you just start getting free money.
It’s not our style to be bashful, so how bout this: our goal for next year is to raise a half billion dollars for publishers.
Help us get there by helping us get over our ads obsession.
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