Trampling on users’ free will is not sustainable -- even if you're Facebook · 2016-08-12 18:32 by Ben Williams
When Facebook initially began forcing users with ad blockers to see the ads on their site, it took the open source community behind ABP and other ad blockers about two days to find a solution. That was yesterday.
Later yesterday, Facebook apparently found a new way to circumvent, and later still another workaround for the ad-blocking side was found. Then early today Facebook again circumvented. As of right now, yet another workaround has been discovered (update your filters and it should work).
So that’s how things stand, but I digress …
The important thing is that at its heart this is a contest between consumers and Facebook … we called it a cat-and-mouse game, but it doesn’t mean we like it. Anger or blame toward ad blockers is misdirected; we merely enforce “the will of the people” (via the open-sourced filter lists). Should Facebook circumvent again, I’m sure another solution will arise from that open source community. And so on … What is the solution? We invite publishers and websites to work with Adblock Plus and our whitelisting process, rather than circumventing consumers’ expressed concerns.
We clearly feel like giving users control of their internet experience is better than taking it away, and it’s disheartening that a company like Facebook would abuse everyone’s experience of their site by forcing that experience into a one-size-fits-all, see-the-ads-or-else tube. The internet just doesn’t work that way. At least it shouldn’t.
In the meantime we’ll do what we can to keep users in control in the apparently endless loop.
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