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- Participants cannot pay to avoid the criteria. Every ad must comply.
- For transparency, we add all Acceptable Ads to our forum so that our community of users can provide feedback.
- We listen to our users. If an Acceptable Ads proposal is flagged by our community for a legitimate reason, we will remove it from the whitelist.
- We are able to keep our open source product free by charging large entities a fee for whitelisting services. For the other roughly 90 percent of our partners, these services are offered free of charge.