О Adblock Plus

Что такое Adblock Plus?

Adblock Plus позволяет блокировать назойливую рекламу, слежение, вредоносные программы и другие вещи, которым не место в вашем браузере. Adblock Plus является проектом с открытым исходным кодом, который был основан Владимиром Палантом в 2006 году. Eyeo была создана в 2011 году Владимиром Палантом и Тилем Файдой с целью поддержать разработку.

Created by Wladimir Palant in 2006, Adblock Plus is an open source project licensed under GPLv3. In 2011, Palant, together with Till Faida, founded Eyeo to make its development sustainable.

Как Adblock Plus работает?

Adblock Plus сам по-себе ничего не делает, в том смысле, что он ничего не заблокирует если ему об этом специально не «сказать» при помощи списков фильтров. Эти списки по существую являются обширным набором правил, которые указывают Adblock Plus какие элементы на сайте необходимо блокировать. Можете устанавливать любые списки, какие пожелаете, например, для блокировки слежения или вирусов. Можете даже создать собственный список фильтров.

По умолчанию, два списка фильтров включены:

Эти списки включены по-умолчанию. Можете удалить их или добавить иные — зависит только от вас.

EasyList corresponds to your browser language and is aimed at disabling ads that are considered to be intrusive by our community of users. Please note, Eyeo GmbH did not draft EasyList and therefore has no right to, or control over, its content. Visit the EasyList Community for more information.

The Acceptable Ads list displays ads that comply with the acceptable ads criteria agreed upon by our community of users. The list is maintained by Eyeo GmbH.

Что такое Приемлемая Реклама?

We don't think all ads are bad and are fully aware that ads finance many websites. So, in 2009 we decided to find some common ground. Our solution involved asking Adblock Plus users, and our community at large, to help identify criteria that makes for better ads. From these discussions, we established strict criteria to identify nonintrusive ads. In 2011, we began implementing the Acceptable Ads initiative. Participants that wish to comply with the Acceptable Ads initiative can apply to be added to the Acceptable Ads list. Participating in the Acceptable Ads initiative is usually free of charge for participants. Only larger entities, which gain more than 10 million additional ad impressions through their participation, are required to pay a monthly fee (for more information, please read about how we are financed). Adblock Plus users have the option to display ads that are on the Acceptable Ads list or to disable the Acceptable Ads feature and browse completely ad-free. To view the list of acceptable ads, visit the Acceptable Ads Proposals forum.

Пожалуйста, прочтите вопросы о Допустимой Рекламе для того, чтобы узнать больше.

How we are financed

We receive some donations from our users, but our main source of revenue comes as part of the Acceptable Ads initiative. As detailed below, larger entities pay a licensing fee for the whitelisting services requested and provided to them (around 90 percent of the licences are granted for free, to smaller entities). It should be noted that all ads must first abide by the Acceptable Ads criteria, regardless of whether the entity serving them would be required to pay or not. If the criteria are not met, whitelisting is impossible.

Here are some details regarding the fees:

Managing the Acceptable Ads initiative requires significant effort on our side including, but not limited to, ongoing review and monitoring of the individual whitelisted ads, counseling participants and technical support. These services cannot be completely taken over by volunteers nor be sponsored through donations, as may be the case with commonly used filter lists.

Therefore, a few very large entities who take part in the Acceptable Ads initiative compensate Eyeo for its services. Eyeo's services are provided free of charge to all other participants (roughly 90%).

Important: Every entity on the whitelist - paying participant or non-paying participant - MUST maintain the same strict criteria that our users accepted as part of the Acceptable Ads initiative. We will never accept any ad that doesn't meet these criteria. There is no way to buy a spot on the Acceptable Ads exception list. All whitelisted ads and participating entities are publicly listed on our forum. Feel free to discuss and share your opinions.

Для чего нам нужны деньги?

Eyeo GmbH, the company behind Adblock Plus, was founded to pursue a different vision of online advertising. This is not something a single person can do as a hobby.

Собирает ли Adblock Plus информацию о пользователях?

Мы специально не собираем никакой информации о вас, и большинство ваших данных (например то, какие сайты вы посещаете) никогда не отправляется на наши серверы. Пожалуйста, ознакомьтесь с нашей Политикой Конфиденциальности если желаете узнать больше.